MOOMIN is a beloved series of comic strips created by Finnish illustrator Tove Jansson. Tove crafted enchanting stories and illustrations that captivated audiences of all ages. Defying societal norms, she pursued a career as an artist and lived openly as a lesbian. Set in the whimsical world of Moominvalley, the stories follow Moomintroll and his eclectic group of friends Snufkin, Little My, and Snorkmaiden. The MOOMIN series of recycled tote bags resonates with us because it celebrates individuality, resilience, and the beauty of embracing life’s uncertainties with courage and optimism.